Welcome. This blog is a narrative of my journey as a man and as an entrepreneur. I live to learn, and learn to live.

Jim James – Silver Fox Entrepreneur British entrepreneur with life experience on many continents including China and SE Asia. As an entrepreneur I have businesses which I sustain by marketing, and whilst this site isn’t for marketing it does link to my activities and my social media accounts. Do connect with me and share your insights too. Together we can build a better world for ourselves and those we love.

07 February 2020 ~ 0 Comments

Retrospective: 13 years in China

From 2006 – 2019 I lived and worked in Beijing, starting many enterprises, a family, and experiencing the astounding changes which took place in the Middle Kingdom. These were many formative years. I wrote a blog when I first went, stalled when fatherhood shifted by focus from sharing to caring, but now that I am […]

03 January 2020 ~ 0 Comments

My life from dog to pig in China. 12 years as an entrepreneur in the Middle Kingdom comes to an end.

Over a period of 12 years in China I dedicated myself to the promotion of British business and the wellbeing of the British community in China. I did this by a combination of events which he created for the community, his own businesses, and his involvement in UK Government to China dialogue particularly in the […]

30 March 2019 ~ 0 Comments

Ameloblastoma – 5 years on

It seems hard to believe , but it’s been now 5 years since I bit into a sandwich at Starbucks in Beijing, and experienced an explosion of pain in my jaw. The CRT at the hospital showed that my lower left jaw had ceased to exist; an ameloblastoma. Yikes! Luckily I found Professor Ho Kee […]

17 October 2017 ~ Comments Off on 1st China Britain Motorsport Conference held 12.11.2017

1st China Britain Motorsport Conference held 12.11.2017

On October 12th, 2017, the first China-Britain Motorsport Conference hosted by Department for International Trade and the British Motorsport Festival, jointly organised by China-Britain Business Council,EASTWEST Public Relations and AceGear, was successfully held at Four Seasons Hotels in Beijing. This is the first international business conference on motorsport culture and motorsport industry in China. Jim […]

01 November 2016 ~ 0 Comments

WAKE Drinks in China – my latest venture.

WAKE Drinks - launching a new brand in China

WAKE Energy Drinks CEO Alex Buckley contacted me as a result of seeing my LinkedIn postings on the British Motorsport Festival 2015 ; could I help to launch WAKE in China. I confessed that I knew nothing of the soft drinks market in China back in April when Alex and I met in London at the […]

01 October 2016 ~ 0 Comments

China’s Goodwood Festival of Speed – at least that is what I was trying to create.

British Motorsport Festival in China

The 2016 British Motorsport Festival (BMF) took place at Goldenport International Circuit in Beijing on 1st October. The Festival attracted thousands of guests to enjoy in car culture, a wide array of motor related activities and an authentic taste of British culture. It was a labour of love, and had it’s trials as big events […]

25 May 2016 ~ 0 Comments

Beijing Kids Article with Jim James and the family

Beckoned to Beijing: PR Guru talks travel, entrepreneurship and education in Peking. Posted 12:00pm Sat Apr 9th, 2016 by KyleMullin Beijing Kids article   Today’s “Beckoned to Beijing” instalment features Jim James, who hails from England and founded EASTWEST Public Relations in Beijing in 1995. Below, he tells us about the benefits of raising his girls here, […]

02 December 2015 ~ 0 Comments

1st British Motor Sport Festival in China

The Inaugural British Motor Sport Festival (BMF) successfully launched on November 29th at Beijing Golden Port. Over 200 guests of drivers, instructors, media and car owners attended the opening ceremony. Five British Supercar Brands – Lotus, Morgan Motor Company, McLaren, Radical and the Mini Owners Club of China joined the Opening Parade with cars and […]